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What concept is at play when your expectation of what will be perceived actually affects the reality of what you perceived?
Buyer Personas
Semi-fictional representations of an ideal customer based on research and data, used to target marketing efforts.
Real Interviews
Actual, face-to-face or virtual conversations with individuals aimed at gathering information, insights, or assessing qualifications for a specific purpose.
Journey Mapping
A visual representation or diagram that outlines the steps customers go through in engaging with a company, with the aim of understanding their experience.
Developing Empathy
Enhancing the ability to understand and share the feelings of another, which can improve interpersonal relations and customer service.
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