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Toni is about 10 weeks pregnant and is having dinner with her sister, Kristy, who happens to be a psychology student. The sisters are sitting at a Mexican restaurant enjoying chips and salsa when the waitress asks them what they'd like to drink. Kristy orders a beer. Toni turns to Kristy and asks, "One beer isn't going to hurt, right?" Kristy is not only aware that Toni is pregnant, she is also knowledgeable of teratogens. What should Kristy say to Toni?
Effective Coverage
In marketing, it signifies the extent to which a target audience is exposed to a campaign or advertisement in a meaningful way.
Advertisement Frequency
The number of times an advertisement is shown to the target audience within a specific period.
Home and Garden Television
A cable television network broadcasting content related to home improvement, gardening, craft, and remodeling projects.
Revenue Per Ad Dollar
A metric that measures the amount of revenue generated by a company for every dollar spent on advertising.
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