Examlex
Which of the following researchers is known for his/her work with the PEN model?
Demographics
Statistical data relating to the population and particular groups within it, often used to identify consumer markets.
Behavior
The actions, reactions, or functioning of an organism, often in response to external stimuli, encompassing both observable activities and internal processes.
Geodemographics
The study of people based on where they live, integrating geography with demographic analysis for marketing and planning purposes.
STP Process
STP stands for Segmentation, Targeting, and Positioning, a strategic approach in marketing to identify and deliver tailored messages to specific segments of a market.
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