Christopher, a Canadian, Feels That the Canadian Way Is the Only

question 158

Multiple Choice

Christopher, a Canadian, feels that the Canadian way is the only way and clearly the best way. That being said, he feels that all other cultures are inferior to his. Which of the following concepts best describes Christopher's viewpoint?

• A)ethnoracism
• B)social cognition
• C)ethnocentrism
• D)cultural bias

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Definitions:

Create Needs

The marketing strategy of generating new desires or needs among consumers for products or services they may not have previously considered.

Consumer Researcher

A professional who studies the behavior, preferences, and trends of consumers in order to better understand and predict their purchasing decisions.

Interests And Values

Personal preferences and core principles that influence individual behavior and decision-making.

Differentiating Products

The process of distinguishing a product or service from others, to make it more attractive to a specific target market.