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Cognitive dissonance has important ramifications for our behavior. It can motivate us to change a behavior that is not congruent with our beliefs, ethics or morals. However, there are several ways we can get rid of the discomfort of cognitive dissonance and not change our behavior. Discuss these and illustrate how they might be used by someone who drinks too much, knows it is dangerous and unhealthy, but does not want to quit.
Lean Manufacturing
A structured strategy to decrease waste production in manufacturing processes while maintaining efficiency.
Nonfinancial Measures
Performance metrics that do not involve monetary units but measure aspects such as customer satisfaction, quality, and employee engagement.
Financial Accounting Measures
Metrics and calculations used to record, summarize, and report the financial position and performance of a business according to accepted accounting principles.
Long-Term Operating Decisions
Strategic choices made by management concerning the long-term operations of a company, including investments in capital projects, product development, and market expansion strategies.
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