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Fundamental Attribution Error
The tendency for people to over-emphasize dispositional or personality-based explanations for behaviors observed in others while under-emphasizing situational explanations.
Central Persuasion
A method of influencing that relies on direct, logical, and thought-provoking messages aiming at the central route of the cognitive process.
Peripheral Route Persuasion
A method of persuasion that influences individuals indirectly, by focusing on cues other than the direct message, such as the attractiveness or credibility of the source.
Central Route Persuasion
Central route persuasion is a method of persuasion that involves deeply processing the content of the message, leading to a lasting attitude change. It requires the audience's active and effortful engagement with the message.
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