HTML and ____ Are Not the Same Thing; the Latter

question 4

Multiple Choice

HTML and ____ are not the same thing; the latter is a separate language used to enhance the display capabilities of HTML.

• A) DXL
• B) CSS
• C) XML
• D) XHTML

Identify the drivers of consumer demand, satisfaction, and the role of customer expectations.

Differentiate between consumer and business-to-business marketing strategies.

Describe the process and importance of prospecting in personal selling.

Explain Maslow's hierarchy of needs and its application in marketing.

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Definitions:

Franchising

Permission to use another company’s trademarks, patents, copyrights, and expertise according to a strict template setting out the way it does business.

Importing

Purchasing goods or services from another country to be sold in a company’s home market.

Economic Factor

Any of the various elements that influence the economy of a region or country, such as inflation, employment rates, and GDP growth.

PEST Analysis

A crucial instrument for businesses, designed to pinpoint, examine, and track the wide-ranging environmental influences that could significantly affect a company's success.