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Cause Marketing
A strategy used by businesses to increase profitability by promoting social causes that resonate with their target audience, often leading to enhanced brand loyalty and community support.
Social Concern
An issue that is considered significant and impactful to society as a whole, often relating to welfare, health, or justice.
Data Mining
The practice of examining large databases to generate new information by identifying patterns, trends, and relationships.
Spending Patterns
The analysis of how individuals or groups allocate their money on various goods and services over a period.
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