Examlex
The _________________________-axis runs horizontally along the base of the image.
Business Environment
Describes the combination of external and internal factors that influence a company's operating situation, including economic, legal, political, and social conditions.
Brand Position Statement
A declaration that communicates the unique value of a brand to its target market compared to competitors.
Marketing Communication
The use of various channels and tools by a company to convey its marketing messages to its target audience.
Value Proposition
A statement that communicates the benefits and value that a company or product promises to deliver to its customers.
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