If the ____ Attribute Was Not Used to Create a Selection

question 94

Multiple Choice

If the ____ attribute was not used to create a selection menu, the Web page visitor will be allowed to select only one choice in the menu.

• A) several
• B) many
• C) choices
• D) multiple

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Definitions:

Problem Recognition

The initial step in the consumer decision process, where a consumer identifies a need or problem that requires a solution or purchase.

Evoked Set

A group of relevant brands or products that a consumer considers when making a purchasing decision.

Internal Search

The process by which individuals recall information from memory to make a decision, often used in the context of consumer behavior.

External Search

The process by which consumers look for information outside of their personal knowledge base to make a purchase decision.