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Diffusion of Innovations Theory
A sociological model that explains how new ideas, practices, or products gain momentum and spread through a specific population or society over time.
Public Awareness
The extent to which the general population is informed about an issue, cause, or brand, often as a result of targeted information campaigns.
Trial
A formal examination of evidence by a judge, typically in a court, to decide guilt in a case of criminal or civil proceedings.
Inoculation Theory
A communication theory suggesting that exposure to weakened forms of an argument increases later resistance to that argument, similar to how exposure to a virus can build immunity.
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