When Goals/outcomes Are Somewhat Unclear in Early Preparation for a Complex

question 2

Multiple Choice

When goals/outcomes are somewhat unclear in early preparation for a complex change,the manager and the change management team develop several acceptable goals/outcomes.This change in management approach is termed:

• A) unfreezing.
• B) nonlinear.
• C) cybernetic.
• D) linear.

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Definitions:

Standardization

The process of making products, processes, or services uniform to ensure consistency and quality.

Direct Selling

A marketing strategy where products are sold directly to consumers, bypassing traditional retail channels, usually through personal sales in a non-retail setting.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically encapsulated by the 4Ps: product, price, place, and promotion.