A Retailer of Computer Games Can Focus on Relationship Management

question 10

Multiple Choice

A retailer of computer games can focus on relationship management by engaging in which of the following practices?

• A) selling products that are cheaper but not always reliable
• B) pricing to take advantage of customers' passions
• C) using advertising that helps customers make impulse buying decisions
• D) giving customers more than they expected, such as a reward once they have purchased 10 games

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Definitions:

Uniform Commercial Code

A complete collection of regulations that oversee every commercial activity within the United States.

Postdating Checks

Writing a check with a date in the future, which means the check cannot legally be cashed or deposited until that date.

Negotiable Instrument

A voucher guaranteeing that a specified sum of money will be paid, either when demanded or at a certain time, with the payer’s identity specified on the voucher.

Substitute

In a legal or contractual context, to replace one obligation, duty, or individual with another.