Every Time Tom Buys a Litre of Milk He Gets

question 55

Multiple Choice

Every time Tom buys a litre of milk he gets a stamp, which he sticks on a card he carries in his wallet. When he has 10 stamps, he gets a free litre of milk. This sort of program to encourage repeat business is a good example of which of the following?

• A) a developing strategic alliance
• B) customer maximization
• C) relationship management
• D) profit maximization

---

Definitions:

Flexible Workweek

An alternative work arrangement allowing employees to choose their working hours within agreed-upon limits.

Shifts

Changes or movements in personnel, time periods for work, or positions, often referring to the scheduling of work periods.

Job Enrichment

A method of giving an employee more responsibility that includes some of the planning and control necessary for job accomplishment; vertical expansion.

Behavioral Approach

A study method focusing on understanding how human behavior is influenced by the environment and the mind.