The Characteristics of Being the First-Generation of "Latch-Key" Children (With

question 46

Multiple Choice

The characteristics of being the first-generation of "latch-key" children (with working parents away all day) , entering the job market during a period of economic recession or downsizing, and being cynical consumers who have had considerable exposure to media advertising, best represents which of the following groups?

• A) Generation Y
• B) Generation X
• C) the baby boomers
• D) the mature market

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Definitions:

Psychophysiological Judgment

A process of evaluating psychological phenomena through physiological responses.

Signal Detection Task

A psychological test that measures the ability to differentiate between information-bearing patterns and random patterns that distract from the information.

Signal Detection Task

A psychological experiment that measures the ability to differentiate between information-bearing patterns and random patterns that distract from the information.

False Alarm

An event in which a warning or alert is given, but the anticipated threat or danger does not actually occur.