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In 1984, Suzanne Pogell wanted to learn to sail, but she could find no one to teach her. She finally convinced someone to teach her to sail, and after mastering sailing, she started an all-woman sailing school called Womanship. Pogell started small and plans to stay small. Which type of entrepreneur is Pogell?
Market Description
An overview or summary that outlines the characteristics and dynamics of a specific market, including potential customers and competitors.
Diversification
A strategy of investing in a variety of assets to reduce risks associated with any single investment.
SWOT Analysis
A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.
External Consideration
The evaluation of external factors or circumstances that might affect decisions, actions, or outcomes.
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