Lachlan Stuart Is Employed by International Paper, a Company That

question 81

Multiple Choice

Lachlan Stuart is employed by International Paper, a company that values his vision and creativity. To stay ahead in a very competitive industry, International Paper gives Stuart and his division almost complete autonomy to develop innovative and effective communications. Stuart is an example of which of the following type of entrepreneur?

• A) insourced entrepreneur
• B) multipreneur
• C) intrapreneur
• D) corporate entrepreneur

---

Definitions:

Downsizing

The process of reducing a company's workforce or the scale of its operations to cut costs and improve efficiency, often leading to layoffs.

Feature Bloat Barriers

Challenges associated with the excessive addition of features in a product that can lead to decreased usability.

Adding Value

Adding value refers to the process of enhancing a product or service before offering it to customers, thereby increasing its worth and desirability.

Trading Up

Adding value to the product (or line) through additional features or higher-quality materials.