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What Does Providing Value Mean for a Business

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What does providing value mean for a business?

Understand how rapid assessments based on minimal information can lead to quick inferences about individuals.
Understand the mechanisms through which prejudicial attitudes are developed in individuals.
Knowledge of tools and tests used to measure implicit attitudes and prejudice.
Differentiate between prejudice and discrimination in social contexts.

Definitions:

Reader

An individual who engages with written or printed material, either for information or pleasure.

Receiver

An entity or device that receives signals, information, or data.

Audience

The group of people who actively engage with or are targeted by media content, performances, or art.

Mass-mediated Communication

The transmission of information and messages to a large audience through the use of mass media channels.

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