Tara Bartek Owns and Operates the Singing Pig Food Company

question 128

Multiple Choice

Tara Bartek owns and operates the Singing Pig Food Company. Bartek makes and markets 20 different gourmet mustards, salsas, marinades, and dip mixes using her crooning pig logo. As a sole proprietorship, the company would have experienced which of the following?

• A) It would have had limited liability.
• B) It would have had no trouble finding qualified employees.
• C) It would have found it easy to raise capital.
• D) It would have been easy and inexpensive to form.

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Definitions:

Need-Satisfaction

A sales strategy that focuses on identifying and meeting the needs of the customer.

Prospect Participation

The involvement or engagement of potential customers in the sales process.

Memorized Sales Presentation

A scripted pitch that a salesperson delivers from memory to potential customers.

AIDA Procedure

A model used in marketing and advertising that stands for Attention, Interest, Desire, and Action; outlining the steps to influence a customer's buying decision.