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Pete Yankin and Ken Lowery Established a Company That Markets

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Pete Yankin and Ken Lowery established a company that markets fishing expeditions. Yankin and Lowery share responsibilities for booking the trips, gathering supplies, and guiding groups into locations where they can fish for salmon. Since the two share any profit equally, what sort of business do they have?


Definitions:

Force Field Analysis

A method used for decision-making that analyzes forces for and against a change to identify the most viable course of action.

Intervention

Actions taken to modify a process or situation, often aimed at improving outcomes in organizational or behavioral contexts.

Kurt Lewin's Model

A change management model that describes three stages of change: unfreezing, changing, and refreezing.

Force Field Analysis

A tool for decision-making and problem-solving that identifies and analyzes the forces for and against a change, aiming to determine the viability of making such a change.

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