Coca-Cola Enterprises (CCE) Is the Largest Bottler and Distributor of Coke

question 125

Multiple Choice

Coca-Cola Enterprises (CCE) is the largest bottler and distributor of Coke products in the world. It is organized around its North America division and its European division. Which of the following types of departmentalization allows CCE to respond to the demands of different markets?

• A) process
• B) geography
• C) customer
• D) function

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Definitions:

Nonverbal Communication

The process of conveying a message without the use of words, through gestures, facial expressions, posture, and other physical behaviors.

Vocal Tone

The quality or character of sound of someone's voice, which can convey emotions, intentions, or attitudes.

Dialect

A particular form of a language that is peculiar to a specific region or social group, differing from other forms of the same language.

Electronic Communication

The transmission of information using electronic technologies, including email, text messaging, and social media.