Examlex
Sarah Lyra is a safety engineer for a company that makes petrochemicals. What kind of a position does she have in the company since she is not directly involved in the process of making any chemicals?
Preconscious Level
A psychological term for thoughts and feelings not immediately in consciousness but that can easily be brought to mind.
Need Awareness
The recognition by consumers that they have a specific unmet need.
Consumer
An individual who purchases goods and services for personal use.
Benefit Selling
A sales technique focused on communicating the advantages and positive outcomes a customer will gain from purchasing a product or service.
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