Examlex
While assessing value of the IS infrastructure,the ________ value can be derived by measuring the impact of not investing in a particular project.
Product Diversification
A strategy employed by companies to increase profitability and achieve growth by adding new products or entering into different markets that differ from the existing lineup.
Brand Extension
The strategy of using an established brand name to launch a new or modified product in a different category.
Bic Brand Name
A well-known brand that specializes in making disposable consumer products such as lighters, razors, and pens.
Innovation Strategy
An approach a company takes to encourage new ideas, creative thinking, and new project developments to gain a competitive advantage.
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