How Can the Effectiveness of E-Mail Advertising Campaigns Be Measured

question 70

Multiple Choice

How can the effectiveness of e-mail advertising campaigns be measured directly?

• A) by reflecting the percentage of visitors who actually perform the marketer's desired action
• B) by reflecting the number of surfers who click on an ad divided by the number of times it was displayed
• C) by creating use cases and business models to determine the ratio of the opened mails to the sent mails
• D) by conducting online polls, starting online forums, and collecting user feedbacks
• E) by including special links in the e-mail that allow tracking which e-mails the customers have opened or reacted to

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Definitions:

Ingratiation

What people actively do to try to make someone like them.

Need To Belong

The Need To Belong is a fundamental human motivation to form and maintain positive, significant interpersonal relationships.

Membership

The state of being part of a group, club, organization, or any body of individuals with a shared interest or purpose.

Self-Monitoring

The ability to change one’s behavior for different situations.