Which of the Following Is an Example of Disintermediation

question 81

Multiple Choice

Which of the following is an example of disintermediation?

• A) Anister, a car-manufacturing company, markets most of its four-wheel drives in high altitude regions where vehicles require more power.
• B) Donuts Haven, a fast food chain, expands its menu beyond breakfasts by adding hearty snacks that substitute meals in order to provide competition to the other food chains in the area.
• C) Aubrey Thirst Quencher is a market leader in sports drinks. It expands its market by providing its drinks to working women in urban areas.
• D) Rusicwood, a furniture manufacturing firm, starts selling directly to its customers after experiencing a dip in sales due to channel conflicts between retailers.
• E) A luxury car company creates a hybrid line of automobiles for consumers who are concerned about the environment.

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