Which of the Following Explains Web Analytics

question 20

Multiple Choice

Which of the following explains Web analytics?

• A) conducting online marketing research to improve product quality
• B) analyzing Web sites in order to find the best one in a category
• C) tracking all online purchasers to try and increase their frequency of visit to a particular Web site
• D) analyzing Web surfers' behavior in order to improve Web site performance
• E) analyzing Web sites in order to find the best online business practices

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Definitions:

Stimulus Control

The process by which behavior is modified or changed through the manipulation of environmental stimuli that trigger responses.

Suicidal Ideation

The consideration or contemplation of ending one's own life, often accompanied by detailed planning or persistent thoughts.

Self-Abuse

Harmful actions individuals inflict upon themselves, which may include physical injury, neglect, or destructive behavior.

Self-Evaluation

A phase of self-management and intervention that requires students to compare their performance against some criterion. Self-monitoring is a necessary prerequisite. Students must have some form of data (from self-monitoring) to evaluate their performance. The goal is to have students examine the degree to which a match exists between their behavior and some self-selected standard.