If a Company's Web Site Is in the Sponsored List

question 18

Multiple Choice

If a company's Web site is in the sponsored list of a search engine,the search engine receives revenue on a ________ basis.

• A) pay-per-click
• B) pay-per-sale
• C) click-through
• D) pay-per-conversion
• E) click-per-visit

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Definitions:

Performance Measurement

The process of evaluating and analyzing the effectiveness and efficiency of an action or operation, often using indicators or metrics.

Continuous Improvement

An ongoing effort to improve products, services, or processes through incremental and breakthrough improvements.

Non-Value-Added Cost

Expenses that do not add to the value or functionality of a product or service from the perspective of the customer.

Value-Added Cost

The increase in the value of goods or services as a result of a particular activity or process.