How Can the Effectiveness of E-Mail Advertising Campaigns Be Measured

question 70

Multiple Choice

How can the effectiveness of e-mail advertising campaigns be measured directly?

• A) by reflecting the percentage of visitors who actually perform the marketer's desired action
• B) by reflecting the number of surfers who click on an ad divided by the number of times it was displayed
• C) by creating use cases and business models to determine the ratio of the opened mails to the sent mails
• D) by conducting online polls, starting online forums, and collecting user feedbacks
• E) by including special links in the e-mail that allow tracking which e-mails the customers have opened or reacted to

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Definitions:

Basic Approach

A fundamental method or strategy adopted in research or analysis, often referring to foundational principles or techniques in a given field.

Personality Psychology

The branch of psychology that specializes in studying patterns of thoughts, feelings, and behaviors that make an individual unique.

Scientific Method

A systematic procedure for acquiring knowledge that involves observation, experimentation, and the formulation and testing of hypotheses.

One Big Theory

A hypothetical singular theory that attempts to explain all aspects of a particular field or phenomenon, often considered overly ambitious or unachievable.