Which of the Following Statements Is True About Viral Marketing

question 64

Multiple Choice

Which of the following statements is true about viral marketing?

• A) It uses the network effect to increase brand awareness.
• B) It uses everyday people as a cheap labor force.
• C) It is the dissemination of information to a narrow audience.
• D) It enables people to work on a variety of Internet related projects in more flexible ways.
• E) It is used to market a product without the audience realizing it.

---

Definitions:

Transaction Costs

Expenses incurred during the process of buying or selling a good or service, which can include fees, taxes, and other charges.

High Cost

A term describing situations or items that require a significant amount of resources or money to obtain or maintain.

Marginal Products

The additional output resulting from the use of one more unit of a variable input while holding other inputs constant.

Separating Equilibrium

A condition in game theory or economics where different types of participants are sorted into different equilibria based on their characteristics or type.