A(n)________ Is a Compilation of Data from a Database That

question 76

Multiple Choice

A(n) ________ is a compilation of data from a database that is organized and produced in printed format.

• A) form
• B) attribute
• C) field
• D) entity
• E) report

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Definitions:

Demographic Variable

Characteristics of populations, like age, gender, income, and education, which are used in segmenting markets.

Family Size

A demographic term referring to the number of individuals living in a single household, categorized by nuclear, extended, or other variations.

Behavioral Segmentation

The division of a market into groups based on consumer behaviors and patterns relating to the use of a product or service.

Psychographic Segmentation

This is a market segmentation strategy that divides consumers based on their personality traits, values, attitudes, interests, or lifestyles.