Which of the Following Portrays the Improved Product Development Benefit

question 28

Multiple Choice

Which of the following portrays the improved product development benefit of a customer relationship management (CRM) system?

• A) learning how each customer defines product and service quality so that customized product, pricing, and services can be designed or developed collaboratively
• B) providing product information, sales status, support information, issue tracking, and so on
• C) providing integrated information that removes information handoffs thereby speeding both sales and support processes
• D) enabling improved record keeping and efficient methods of capturing customer complaints that help to identify problems faster
• E) tracking customer behavior over time that helps to identify future opportunities for product and service offerings

---

Definitions:

Owners' Equity

The residual interest in the assets of a company after deducting liabilities, representing the value that belongs to the company's owners.

Convertible Bonds

Bonds issued by a corporation that can be converted into a predetermined number of the company's stock shares at the bondholder's option.

GAAP

The standard framework of guidelines for financial accounting that is widely recognized and used in a specific jurisdiction, especially within the United States, known as Generally Accepted Accounting Principles.

IFRS

International Financial Reporting Standards, which are international accounting standards for preparing and presenting financial statements.