Which of the Following Examples Explains the Improved Planning Benefit

question 25

Multiple Choice

Which of the following examples explains the improved planning benefit of using a customer relationship management (CRM) system?

• A) enabling improved record keeping and efficient methods of capturing customer complaints that help to identify problems faster
• B) learning how each customer defines product and service quality so that customized product, pricing, and services can be designed or developed collaboratively
• C) providing mechanisms for managing and scheduling sales follow-ups to assess satisfaction, repurchase probabilities, time frames, and frequencies
• D) tracking customer behavior over time that helps to identify future opportunities for product and service offerings
• E) providing integrated information that removes information handoffs thereby speeding both sales and support processes

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Definitions:

Flexible Budget

A budget that adjusts or flexes with changes in volume or activity levels of the business, allowing for more accurate budgeting and performance evaluation.

Direct Materials

Raw materials that are directly traced and integral to the manufacturing of a finished product.

Spending Variance

The difference between the budgeted or standard cost of something and the actual amount spent, often analyzed in budgeting and cost management.

Budgeting Formulas

Mathematical expressions used in the preparation of budgets to estimate future costs, revenues, and resources requirements.