________ Is the First Component of an Operational Customer Relationship

question 46

Multiple Choice

________ is the first component of an operational customer relationship management system that supports a broad range of business processes,such as tracking and managing customer history and preferences,account and contact management,and order processing and tracking.

• A) Enterprise marketing management
• B) Sales force automation
• C) Data warehousing
• D) Execution management
• E) Customer service and support

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Definitions:

Retail Sales

Transactions in which consumers directly purchase goods or services from a business for personal, family, or household use.

Fashionable Merchandise

Products that are designed and sold according to the latest trends and styles, appealing to consumers looking for current and stylish items.

Pleasant Environment

An environment that is enjoyable or soothing to be in due to its aesthetics, atmosphere, or conditions.

Full-line Discount Store

Retail establishments that offer a wide range of products at reduced prices, typically in a large-store format.