Organizations That Effectively Utilize ________ Can More Easily Customize Marketing

question 75

Multiple Choice

Organizations that effectively utilize ________ can more easily customize marketing campaigns from the segment level to even the individual customer.

• A) operational customer relationship management (CRM)
• B) integrated customer relationship management (CRM)
• C) analytical customer relationship management (CRM)
• D) collaborative design automation
• E) sales force automation

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Definitions:

Dividend Payment

A distribution of a portion of a company's earnings to its shareholders, usually in the form of cash or stock.

Dissociation

A process authorized under the Revised Uniform Partnership Act that takes place whenever a partner is no longer associated with the running of the partnership firm.

RUPA

The Revised Uniform Partnership Act, which provides a legal framework for the operation of partnerships within the United States.

Continuity of Existence

A business principle referring to the capacity of a company to maintain its operations and existence through changes in ownership or structure.