Identify the Factors That Help in Building Models of Customer

question 15

Multiple Choice

Identify the factors that help in building models of customer demand in an analytical customer relationship management (CRM) system.

• A) sales forecasting and performance analyses
• B) account and contact management
• C) price, quality, and satisfaction analysis of competitors
• D) customer history and preferences management
• E) order processing and tracking

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Definitions:

Functionality

The specific operations or features that a software or hardware is designed to perform or offer.

Peer-To-Peer

A decentralized communications model in which each party has the same capabilities and either party can initiate a communication session.

Business Model

A conceptual structure that supports the viability of a product or company and explains how the company operates, makes money, and how it intends to achieve its goals.

Rigid Categories

Strictly defined classifications that do not allow for flexibility or overlap between different groups or types.