Customer Relationship Management Systems Collect Data That Can Be Mined

question 66

True/False

Customer relationship management systems collect data that can be mined to discover the next product line extension that consumers covet.

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Definitions:

Activity-based Costing

A costing methodology that assigns overhead and indirect costs to specific products or activities based on their consumption.

Avoidable Cost

A cost that can be eliminated by choosing one alternative over another in a decision. This term is synonymous with differential cost and relevant cost.

Sunk Costs

These are costs that have already been incurred and cannot be recovered, thus should not affect future business decisions.

Future Costs

Costs that will be incurred in the future as a result of current decisions or plans.