List the Ways in Which Collaborative Customer Relationship Management (CRM)enhances

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Examlex · Accepted Answer

The Answer is Collaborative CRM enhances communication in the following ways:
a.Greater customer focus-Understanding customer history and current needs helps to focus the communication on issues important to the customer.
b.Lower communication barriers-Customers are more likely to communicate with the organization when personnel have complete information and when they utilize the communication methods and preferences of the customer.
c.Increased information integration-All information about the customer as well as all prior and ongoing communication is given to all organizational personnel interacting with the customer; customers can get status updates from any organizational touch point.

List the Ways in Which Collaborative Customer Relationship Management (CRM)enhances

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