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________ Customer Relationship Management (CRM)systems Help to Create Mass E-Mail

question 64

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________ customer relationship management (CRM) systems help to create mass e-mail marketing campaigns wherein each consumer receives an individualized e-mail based on their prior purchase history.


Definitions:

Correlation Coefficient

A value that quantifies both the magnitude and the direction of a straight-line association between a pair of variables.

Box Plot

A graphical representation of the distribution of a data set, showing the median, quartiles, and outliers, used for depicting the spread and skewness of the data.

Outlier

A data point that diverges significantly from the overall pattern of data in a dataset, potentially indicating a measurement error or a new trend.

IQR

The Interquartile Range (IQR) is a measure of statistical dispersion, being equal to the difference between the 75th and 25th percentiles of a data set.

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