________ Tools Help a Company in the Execution of the Customer

question 70

Multiple Choice

________ tools help a company in the execution of the customer relationship management (CRM) strategy by improving the management of promotional campaigns.

• A) Business intelligence
• B) Sales force automation
• C) Enterprise marketing management
• D) Customer interaction center
• E) Execution management

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Definitions:

Direct Labor Cost

The expense incurred by employing workers to produce a product or provide a service, excluding indirect costs such as supervision and administration.

Direct Labor

The wages paid to workers who are directly involved in manufacturing products or providing services.

Production Units

This term refers to the quantifiable amount of products manufactured or produced in a given period, serving as a basis for cost allocation and efficiency analysis.

Budgeted Purchases

Estimated amounts allocated for the acquisition of goods or services during a specific budget period.