________ Tools Help a Company in the Execution of the Customer

question 70

Multiple Choice

________ tools help a company in the execution of the customer relationship management (CRM) strategy by improving the management of promotional campaigns.

• A) Business intelligence
• B) Sales force automation
• C) Enterprise marketing management
• D) Customer interaction center
• E) Execution management

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Definitions:

Financial Statements

Reports that summarize the financial health, performance, and liquidity of a company including balance sheet, income statement, and statement of cash flows.

Retained Earnings

The portion of net income that is retained by the corporation rather than distributed to its shareholders as dividends.

Earnings Restatements

The act of amending previously reported financial statements to correct errors.

Dividends

Payments made by a corporation to its shareholders, usually in the form of cash or additional shares, from its profits.