Which of the Following Concepts Is Based on the Four

question 79

Multiple Choice

Which of the following concepts is based on the four Ps?

• A) production mix
• B) target market
• C) advertising mix
• D) marketing mix

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Definitions:

Managers

Individuals responsible for directing and overseeing the operations and activities of a company or organization, making strategic decisions to ensure goals are met.

Marginal Benefit

The increased pleasure or usefulness obtained from the consumption of one more unit of a good or service.

Marginal Benefit

Enhanced satisfaction or usefulness gained upon consuming an additional unit of a good or service.