Which Type of Segmentation Is Different Than the Other Types

question 30

Multiple Choice

Which type of segmentation is different than the other types because it groups potential customers based on their needs and wants?

• A) usage-rate
• B) psychological
• C) demographic
• D) benefit

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Definitions:

Well-Being

A state of comfort, health, or happiness, encompassing both physical and psychological aspects.

Mental Health

A state of well-being in which an individual realizes their own abilities, can cope with the normal stresses of life, can work productively, and is able to make a contribution to their community.

Positive Beliefs

The adoption of optimistic and beneficial convictions that can influence one's psychological health and behavior.

Retirement Planning

The process of determining retirement income goals, and the actions and decisions necessary to achieve those goals.