The Categories of Heavy, Moderate, and Light Users Have to Do

question 55

Multiple Choice

The categories of heavy, moderate, and light users have to do with which type of segmentation?

• A) psychographic
• B) benefit
• C) demographic
• D) volume

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Definitions:

Workaholic

A workaholic is an individual who compulsively works excessive hours, often to the detriment of personal relationships and health, driven by an internal need rather than external demands.

DSM-IV-TR

The Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition, Text Revision; a manual published by the American Psychiatric Association that categorizes and describes all recognized mental health disorders.

DSM-5

The Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, a classification and diagnostic tool used by mental health professionals to assess and diagnose mental disorders.

Psychological Dysfunction

A deviation from normal cognitive, emotional, or behavioral functioning, which can lead to distress or impairment in important areas of life.