Which Concept Advocates That a Company Should First Identify Consumer

question 118

Multiple Choice

Which concept advocates that a company should first identify consumer needs and then produce the goods and services that will satisfy them?

• A) total exchange concept
• B) mission statement concept
• C) marketing concept
• D) sales concept

---

Definitions:

School

An institution designed for the teaching of students under the direction of teachers.

Craft

Skill in doing or making something, especially with the hands, often implies an artistic or traditional nature of the work.

Rarely Kin

Describes family members or relatives encountered or existing infrequently.

Group of Apprentices

Refers to a collective of learners who are being trained under the supervision of a skilled professional or master in a particular craft or profession.