Shenshen Zhongxing Telecom (ZTE) Is the Only Telecommunications Company in China

question 10

Multiple Choice

Shenshen Zhongxing Telecom (ZTE) is the only telecommunications company in China producing and marketing a specific inexpensive camera phone to sell to middle-class Chinese living in urban areas. Because ZTE targets a single segment within a limited geographical area, which advantage does it have?

• A) relationship-building advantage
• B) comparative advantage
• C) differential competitive advantage
• D) niche competitive advantage

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Definitions:

Performance Orientation

A focus on achieving excellence and improving one’s competence through goal setting and feedback.

Cultural Dimension

Aspects of cultures that can be measured relative to other cultures, often used to understand differences in values, behaviors, and communication styles.

Organizations Encourage

Actions or policies by organizations aimed at promoting certain behaviors, values, or activities among its members.

GLOBE Studies

A research program focused on understanding cross-cultural leadership and organizational behavior around the world.