What Is a Basic Form of Market Segmentation That Uses

question 126

Multiple Choice

What is a basic form of market segmentation that uses variables such as age, education, and income?

• A) benefit segmentation
• B) demographic segmentation
• C) population segmentation
• D) psychographic segmentation

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Definitions:

Self-Esteem

An individual's subjective evaluation of their own worth, encompassing beliefs about oneself as well as emotional states.

Basic Confidence

A fundamental sense of trust in oneself and the world, essential for healthy psychological development.

Negative Feedback

A response that indicates a discrepancy between a desired state and an actual state, leading to corrective action.

Fluctuating in Self-Worth

Refers to the variability or changes in an individual's self-esteem over time.