The Categories of Heavy, Moderate, and Light Users Have to Do

question 55

Multiple Choice

The categories of heavy, moderate, and light users have to do with which type of segmentation?

• A) psychographic
• B) benefit
• C) demographic
• D) volume

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Definitions:

Functional Currency

The primary currency of operation chosen by a business, usually the local currency where the business primarily generates and spends cash.

Income Statement

A report detailing a business's income and expenditures throughout a given time frame, which ultimately reveals a profit or deficit.

Sales

The exchange of goods or services for money, representing revenue for a company.

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time.