Which of the Following Is NOT One of the Five

question 108

Multiple Choice

Which of the following is NOT one of the five steps in the marketing research process?

• A) Choose a research method.
• B) Interpret the results.
• C) Collect the data.
• D) Analyze the research data.

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Definitions:

Fortune Rating

The evaluation or assessment of an individual's or organization's success, luck, or future prospects.

Employee Input

The contribution of ideas, feedback, and suggestions provided by employees to improve workplace processes, products, or the work environment.

Protected Class

A group of people legally protected from discrimination by law, based on characteristics such as race, gender, age, disability, and sexual orientation.

BFOQ

Bona Fide Occupational Qualification refers to a quality or an attribute that employers are allowed to consider when making decisions on the hiring and retention of employees—a quality that when considered in other contexts would constitute discrimination and thus be illegal.