A Target Market Is a Specific Group of Consumers Toward

question 35

True/False

A target market is a specific group of consumers toward whom a company directs its marketing effort.

---

Definitions:

Cross-Cultural Analysis

The examination of how cultural variables influence human behavior, practices, and ways of thinking across different societies.

Joint Venture

A partnership where at least two entities contribute their resources to complete a designated project.

Direct Investment

The purchase or establishment of a controlling interest in foreign businesses by a company or individual, often involving significant ownership of a stake or property.

Scanning

The process of analyzing the environment to identify changes or trends that may affect an organization's future.