What Are the Two Types of Data Collected by Marketing

question 115

Short Answer

What are the two types of data collected by marketing research?

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Definitions:

Stockholders' Equity

The residual interest in the assets of a corporation that remains after deducting its liabilities, often referred to as shareholders' equity.

Stock Dividend

A dividend payment to shareholders in the form of additional shares rather than cash.

Additional Paid-in Capital

The amount of capital paid by investors above the par value of the stock during equity issuance.

Retained Earnings

The portion of net earnings not paid out as dividends but retained by the company to reinvest in its core business or to pay debt.