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Rudolf Carnap endorsed:
Product Features
Specific characteristics or attributes of a product that are intended to enhance its desirability and distinguish it from competitors.
4 Ps
Represents the Marketing Mix: Product, Price, Promotion, and Place, used to market goods and services effectively.
Offering Value
The importance or benefit a product, service, or action provides to its users or beneficiaries.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically categorized as product, price, place, and promotion.
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